Sysco Road Ready Program

McCain tasked Dentsu Creative with creating a Sysco program to train operators on preparing fries for delivery that encompasses selecting the appropriate fries (SureCrisp and Phantom) and choosing the right packaging . The programs goal was to focus on preparing fries for delivery that encompasses selecting the appropriate fries (SureCrisp, Imperial Ultimate, Imperial Phantom) and choosing the right packaging (particularly utilizing Sysco branded picks). Additionally, it covered the proper techniques for packing both the container and bag to ensure optimal conditions for delivery. 

Our objective for our operators and Sysco Reps was to Increase fry orders, equip operators and staff with the knowledgeand skill to serve their customers with the crispiest fries and enhance customer satisfaction by addressing the issue of soggy delivery fries. 

Videographer/Content Director: Nathaniel Brav-McCabe
Creative Director: Sarah Lyons
Associate Creative Director: Zoey Gay
Account Director: Allie Laudick
Producer: Tyler Hovey-Wildman
Project Management: Laura Crow
Client: McCain Foods