Founded in 1880, Ball Corporation is a major provider of metal packaging for beverages, foods, household products, aerospace and other technologies.
Through networking, I was able to introduce Ball to GRIT. Ball was in need of assistance with a Wine trade-show in California. I helped in presenting Ball with trade-show booth ideas, can - mockups, collateral, brochure, koozies, t-shirts and stickers. (Presented and designed assets listed above).
On this page: 2 of my original can designs were chosen to be made and shown at the trade-show (12 cans were made in total)
Additional Credits: Creative Director: Sean Topping
Therabis is an easy-to-use hemp-based CBD supplement for your pets. It comes in three specific formulations—Stop the Itch, Calm and Quiet and Up and Moving—all powered by a proprietary cannabinoid blend intended for daily use.
While at GRIT I had the opportunity to design a logo for this new Colorado company. The goal was to create a warm welcoming mark that simultaneously evoked a healing aspect. While working on this project, I designed the logo, assisted with packaging and mechanicals, and designed the back of the 5 and 30 pack, sales materials and much more.
Additional Credits: Creative Director: Sean Topping Copywriters: Simon Vicars & Karen Morris
WitchCraft is a fall festival put on by Killington Resort in Vermont. WitchCraft is a family friendly Halloween event held annually. From haunted houses and craft beers to a pumpkin catapult, WitchCraft has something for anyone looking to celebrate Fall.
I had the opportunity to design the logo for the event as well as the website. I also designed social posts, print materials and merchandise.
Additional Credits: Creative Director: Sean Topping Copywriter: Colin St. John
DIXIE EDIBLES & ELIXIRS
Dixie Brands, a leader in the emerging cannabis and wellness industry, re-branded a majority of their products in 2017. The task was to come up with new, bright and delicious packaging that stood off the shelf. I had the opportunity to work on the design re-brand, assist in designing, set up mechanical files, go to press checks as well as set up files for print.
Additional Credits: Credits: Creative Director: Sean Topping Copywriter: Karen Morris
DeVotchKa | Red Rocks Poster
For the fifth year in a row, DeVotchKa preformed with the Colorado Symphony Orchestra at Red Rocks Amphitheater, June 16th 2016.
I had the opportunity to create and present this limited edition poster designed specifically to commemorate the event. Only 100 posters were sold at the concert — some were even autographed by the band.
Final Poster Design
Kraken Chocolate Bar
Dixie Brands, a leader in the emerging cannabis and wellness industry, launched a new crunchy milk chocolate bar in 2016. The task was to come up with a new name and art direction to launch the new bar. The GRIT team came up with multiple names, and finally decided on the Crispy Kraken. I had the opportunity to work on the new chocolate bar launch and come up with a disruptive design to match.
In 2017, Dixie underwent a packaging re-brand with help from GRIT. During this re-brand the Crispy Kraken design was updated, as well as the other chocolate bars. I had the opportunity to help re-design the Crispy Kraken and other products.
Additional Credits: Creative Director: Sean Topping Copywriter: Karen Morris
On this page: Final chocolate bar design, shipper box, and collateral
Current Kraken Design
Original Kraken Design
Dixie Brands, a leader in the emerging cannabis and wellness industry, needed a cohesive and informative internal “bible” for their budtenders. This bible was intended to focus highly on intake, Dixie products, in-depth cannabis information and much more.
GRIT was tasked to create a piece that was easily adaptable, digestable and customizable, which is why we came up with the prong fastener binding. This allowed the client to update their products quickly throughout the Budtender Bible. I was fortunate to be tasked with designing the entire bible from beginning to end.
Additional Credits: Creative Director: Sean Topping Copywriters: Karen Morris
Duke's Meats came to Grit in need of brand development, positioning, product photo shoots, print and digital concepts, brand videos, as well as an updated e-commerce website design.
Additional Credits: Creative Director: Sean Topping Account Executive: Ashely Einerson Account Manager: Sydney Surratt Copywriter: Karen Morris
Refuge came to GRIT in need of branding, packaging and photography for their new 3 Step at-home hair treatment system, which is customized for your hair chemistry, treatment, and hair goals.
With help from GRIT, Refuge came up with four regimens, Rehab, Redew, Reamp, and Rejuv, to help find the perfect treatment for you from the comfort of your own home.
I was able to design options for the bottle design as well as the monthly subscription box. On this page you will see the final bottle design, hit with a metallic Pantone, subscription box options/concepts and website concept.
Additional Credits: Creative Director: Sean Topping Account Executive: Ashely Einerson Account Manager: Sydney Surratt & Ali Horton Copywriter: Karen Morris
Transamerica Corporation is an American holding company for various life insurance companies and investment firms. They offer life and supplemental health insurance, investments, and retirement services.
While working at The Creative Group I had the opportunity to help with this large scale design re-brand. This included 1000's of files, needing to be updated and re-designed. The re-brand included brochures, flyers, presentations, website assets and much more.
LEAFS BY SNOOP
Leafs by Snoop is a cannabis line of products by artist and entrepreneur, Snoop Dogg. GRIT was asked to to help with packaging development, brand launch, public relations, photoshoots, point of sale, sales tools, digital, print, and radio ads.
Additional Credits: Creative Director: Sean Topping Art Directors: Lauren Sobator & Kelsey Jankaukas Account Executive: Ashely Einerson Account Manager: Ali Horton Copywriter: Karen Morris
Point of Sale & In Store Display
D:fi Hair, owned by Revlon, is for the people who live every day to the fullest. GRIT helped launch d:fi’s rebrand in 2017 and supported them by managing their social pages, designing new posts, directing and casting photoshoots and creating new, up-to-date sales tactics.
While at GRIT, I had the opportunity to help with the re-brand by designing new social content and assisting, casting and directing on photoshoots.
Here is a collection of posters I have created over the course of my carreer as a designer.
FARM TO CRADLE
Farm to Cradle is a Denver based company that delivers fresh, local, and nutritious baby foods to your doorstep.
While working at GRIT, I was able to design and present the final logo and packaging for Farm to Cradle.
Additional Credits: Creative Director: Sean Topping Designer: Kelsey Jankauskas On this page: Final logo & Packaging
For my Magazine Design class in college, we were asked to design 3 covers, masthead, table of contents, 2 departmentals, 3 features and subscription card for the magazine of our choice.
I chose to design a snowboarding magazine, POWDER, featuring up and coming snowboarders, professionals snowboarders, photographers, powder surfing as well as the fear of falling.
s e r c i
Serci is an online subscription based company that delivers health, wellness and beauty products straight to your doorstep each month.