Zoey Gay

Our challenge and request was to build awareness and encourage adoption of radiant systems among mechanical engineers, architects and building owners in Commercial applications across a mix of mature and immature markets in the U.S. Our goal is to promote radiant as a solution first, and Viega as the preferred choice second.

The team came up with multiple ideas to pitch to the client but out of all the ideas Forced Air Blows was the Final idea executed.

Force Air Blows: Heating an entire room with bursts of ultra-hot or cold air is inefficient, dirty and limits design options – and it’s an idea whose time has come. Viega’s ProRadiant delivers greater control, performance and efficiency. So, let’s make it clear to mechanical engineers, architects and building owners alike how they should be thinking about forced air.

Visual Approach:
We drove home our strong statement about the limitations of forced air with visuals that capture how forced air feels. Showcasing the dismayed and blown back faces of occupants and consumers of big box facilities and commercial buildings who’ve been stuck dealing with forced air for far too long.

Executive Creative Director, Ted Wahlberg,
Associate Creative Directors, Stuart Confer & Justin Horigan
Art Director, Zoey Gay
Copy: Brian Beer, Justin Horigan
Motion Graphics, Spencer Higbee,
Account Management, Tim Offenburger
Project Management, Laura Crow
Production,Natalie Synder, Erin Sturga

The team at MerkleB2B helped our client McCain showcase their new products at the IFDA conference (International Food Distributors Association) with 33 customer meetings over 3 days in Scottsdale, Arizona.

The Next Big Thing” theme gave McCain the perfect platform to present their new innovation to the marketplace. The team at MB2B complied moments over the 3-day conference for McCain to showcase a weekend recap.

Credit:

Creative Director & Copy, Ashley Frick
Art Direction, Zoey Gay & Raphael Cabrera
Production, Erin Sturga
Account Director, Allie Laudick
Production Team, Jonah Thomson & Wade Urban
Stanley Hsu, Video

Being an expert on fries, McCain knows how to make them craveable and use them across operators menu and keep them crispy for customers, whether that is for On-Premise or Off-Premise. For some people, the quality of fries can make or break their entire meal and for some customers they would rather leave fries off their to-go order.

The goal of this video was to showcase McCain’s SureCrisp products and how to solve the problem of soggy fries and selling more crispy fries for off-premise and on-premise.

McCain’s 2 fries, SureCrisp Max and SureCrisp Spiral are great for dining in and bringing home — so operators don’t need to make freezer space for a second fry. With these new additions, there’s an even wider variety of products to meet operators’ needs.

For this Selling story we also made one sheeters, as well as a Sales Deck for the sales team.

Creative Director: Ashley Frick

Art Director: Zoey Gay

Motion Graphics: Colin White

Copy: Ashley Frick & Robert Gregory

Account Director: Allie Laudick

Project Management: Emma Tonetti

Gyro had the opportunity to pitch Vonage, our challenge was to make Vonage synonymous with a business communications cloud service provider that understands how to continuously reinvent communications and deliver results.

Create a feeling of confidence through their successful reinvention of business products.

Team:
Excecutive Creative Director, Ted Wahlberg
Associate Creative Director, John Casanada
Art Director, Zoey Gay
Copywriting, Ted Wahlberg, Don Dunbar, Greg Fiorettti
Project Management, Laura Crow
Account Management, Allie Laudick
Strategy, Georgia Bradley

Leveraging the Cannes + Roku graphic wave elements applied in the cabana, let’s take festivalgoers on a journey through Roku’s world, using the wave as a path through different cityscape elements.

Subtle in its nod back to the event look and feel, this wave connects Roku’s iconic branding with Cannes in a unique, playful way, providing a soft backdrop for our ad messaging.

We delivered, Art direction and mechanicals for 325 ft sea wall, Digital Paid Media, Video for Palais Big Screen, WSJ Exclusive Cover wrap, Campaign Magazine Print Ad, WSJ National 1/2 page ad, The Drum Digital ads.

Creative Director: Ashley Frick
Art Director: Zoey Gay
Motion Graphics: Colin White
Copy: Ashley Frick & Robert Gregory
Account Management: Allie Laudick

Gyro was asked to develop a brand platform for The Black Doctoral Network.

For years, companies have been talking about resolving racial inequities and becoming positive driving forces within culture. For most, these commitments have led to many words and few actions. The social outcry stemming from recent atrocities has lifted racial issues to a C-level agenda item, making difficult conversations easier to bridge.

Our challenge was to introduce Black Doctoral Network (BDN) as a solution to corporations genuinely seeking to address racial inequities - positioning BDN as a viable alternative to consultancies that provide DEI consultation. We must introduce an unknown, untried entity.

Our strategy was t demonstrate how BDN brings a fresh approach to a painful legacy issue, providing the partnership and expertise needed to create a culture that celebrates and thrives through diversity. Through its consultative approach and pool of talent excellence, BDN helps make DEI and cultural aspirations a reality.

* note: There were multiple creative teams on this project. This was not the final brand identity chosen.

Team:
Executive Creative Directors, Ted Wahlberg & Andy Mamott
Art Director, Zoey Gay
Copy, Ted Wahlberg, Alicia Liken & Tess Sohngen
Account Management, Allie Laudick
Strategy, Robert Tucker, Georgia Bradley & Philip Black

The Merkle team was asked by McCain to create a creative experience for 4 breakout rooms at the National Commercial Summit in Tucson, AZ. The breakout rooms ranged from selling experiences/ demand spaces to product news & innovation. The team met expectations by creating rooms that were fun & interactive, and most importantly made the sales teams feeling inspired on what McCain was selling & how to sell it.

Credit:

Creative Director & Copy, Ashley Frick

Art Direction, Zoey Gay & Raphael Cabrera

Production, Erin Sturga

Account Director, Allie Laudick

Production Team, Jonah Thomson & Wade Urban

Colin White, Video

OneTen, the internal agency at Dish, was in need of an Art Director for the Dish Social Media department. Here I was able to work with their amazing social team to help design, art direct and animate posts for all platforms, work with clients on their goals & deliverables,

Here is a compilation of some of Dish’s social posts I’ve worked on:

Transamerica Corporation is an American holding company for various life insurance companies and investment firms. They offer life and supplemental health insurance, investments, and retirement services.

While working at The Creative Group I had the opportunity to help with this large scale design re-brand. This included 1000's of files, needing to be updated and re-designed. The re-brand included brochures, flyers, presentations, website assets and much more.

Girls in the Game is a not profit organization based out of Chicago that focuses on helping young girls find their voice, discovers their strength and lead with confidence through sports, health and leadership programs. Every year gyro gives their time to this wonderful organization, and this year we created a collage look and feel for their 25th anniversary.


Art Direction: Zoey Gay
Motion Graphics: Spencer Higbee
Logo Design: Erin Sturga

Leafs by Snoop is a cannabis line of products by artist and entrepreneur, Snoop Dogg. GRIT was asked to help by Pentagram with packaging development, packaging mechanicals, photography, brand launch, public relations, photoshoots, point of sale, sales tools, digital, print, and radio ads.

Additional Credits:
Creative Director: Sean Topping & Lauren Sobator
Art Directors: Zoey Gay
Account Executive: Ashely Einerson
Account Manager: Ali Horton
Copywriter: Karen Morris

For the fifth year in a row, DeVotchKa preformed with the Colorado Symphony Orchestra at Red Rocks Amphitheater, June 16th 2016.

I had the opportunity to create and present this limited edition poster designed specifically to commemorate the event. Only 100 posters were sold at the concert — some were even autographed by the band.
 

Founded in 1880, Ball Corporation is a major provider of metal packaging for beverages, foods, household products, aerospace and other technologies.

Through networking, I was able to introduce Ball to GRIT. Ball was in need of assistance with a Wine trade-show in California. I helped in presenting Ball with trade-show booth ideas, can - mockups, collateral, brochure, koozies, t-shirts and stickers. (Presented and designed assets listed above).

On this page: 2 of my original can designs were chosen to be made and shown at the trade-show (12 cans were made in total)

Additional Credits:
Creative Director: Sean Topping

WitchCraft is a fall festival put on by Killington Resort in Vermont. WitchCraft is a family friendly Halloween event held annually. From haunted houses and craft beers to a pumpkin catapult, WitchCraft has something for anyone looking to celebrate Fall.

I had the opportunity to design the logo for the event as well as the website. I also designed social posts, print materials and merchandise.

Additional Credits:
Creative Director: Sean Topping
Copywriter: Colin St. John

Dixie Brands, a leader in the emerging cannabis and wellness industry, re-branded a majority of their products in 2017. The task was to come up with new, bright and delicious packaging that stood off the shelf. I had the opportunity to work on the design re-brand, assist in designing, set up mechanical files, go to press checks as well as set up files for print.

Additional Credits:
Credits: Creative Director: Sean Topping
Copywriter: Karen Morris

Therabis is an easy-to-use hemp-based CBD supplement for your pets. It comes in three specific formulations—Stop the Itch, Calm and Quiet and Up and Moving—all powered by a proprietary cannabinoid blend intended for daily use.

While at GRIT I had the opportunity to design a logo for this new Colorado company. The goal was to create a warm welcoming mark that simultaneously evoked a healing aspect. While working on this project, I designed the logo, assisted with packaging and mechanicals, and designed the back of the 5 and 30 pack, sales materials and much more.

Additional Credits:
Creative Director: Sean Topping
Copywriters: Simon Vicars & Karen Morris

Dixie Brands, a leader in the emerging cannabis and wellness industry, launched a new crunchy milk chocolate bar in 2016. The task was to come up with a new name and art direction to launch the new bar. The GRIT team came up with multiple names, and finally decided on the Crispy Kraken. I had the opportunity to work on the new chocolate bar launch and come up with a disruptive design to match.

In 2017, Dixie underwent a packaging re-brand with help from GRIT. During this re-brand the Crispy Kraken design was updated, as well as the other chocolate bars. I had the opportunity to help re-design the Crispy Kraken and other products.

Additional Credits:
Creative Director: Sean Topping
Copywriter: Karen Morris

On this page: Final chocolate bar design, shipper box, and collateral

Duke's Meats came to Grit in need of brand development, positioning, product photo shoots, print and digital concepts, brand videos, as well as an updated e-commerce website design.


Additional Credits:
Creative Director: Sean Topping
Account Executive: Ashely Einerson
Account Manager: Sydney Surratt
Copywriter: Karen Morris

​For my Magazine Design class in college, we were asked to design 3 covers, masthead, table of contents, 2 departmentals, 3 features and subscription card for the magazine of our choice.

I chose to design a snowboarding magazine, POWDER, featuring up and coming snowboarders, professionals snowboarders, photographers, powder surfing as well as the fear of falling.

Dixie Brands, a leader in the emerging cannabis and wellness industry, needed a cohesive and informative internal “bible” for their budtenders. This bible was intended to focus highly on intake, Dixie products, in-depth cannabis information and much more.

GRIT was tasked to create a piece that was easily adaptable, digestable and customizable, which is why we came up with the prong fastener binding. This allowed the client to update their products quickly throughout the Budtender Bible. I was fortunate to be tasked with designing the entire bible from beginning to end.

Additional Credits:
Creative Director: Sean Topping
Copywriters: Karen Morris

Refuge came to GRIT in need of branding, packaging and photography for their new 3 Step at-home hair treatment system, which is customized for your hair chemistry, treatment, and hair goals.

With help from GRIT, Refuge came up with four regimens, Balnce, Shift, Pump, and Rejuv, to help find the perfect treatment for you from the comfort of your own home.

I was able to design options for the bottle design as well as the monthly subscription box. These patters were hand made from collaged piece of paper, including ingredients like orange peel, salt water, blue spur and more. On this page you will see the final bottle design, hit with a metallic Pantone, subscription box options/concepts and website concept. This was the final design but have yet to be produced.

Additional Credits:
Creative Director: Sean Topping
Art Director: Zoey Gay
Account Executive: Ashely Einerson
Account Manager: Sydney Surratt & Ali Horton
Copywriter: Karen Morris

Here is a collection of posters I have created over the course of my carreer as a designer.