McCain Foods & Gordon Food Services, National Fry Day

Celebrating the union of reliability and partnership, McCain Foods & Gordon Food Service came together to host a party on National French Fry Day at the Gordon Foodservice HQ in Grand Rapids, MI. To help celebrate their partnership, Dentsu Creative was tasked with creating the whole event from theme, branding, installation, tactics and swag to service an audience of about 1,000 employees.

The goal was to have guests feeling like they know McCain better, and feel confident and excited for the future partnership. McCain became the new supplier for Gordon Foodservice’s private label fry in the US and we wanted to introduce McCain to Gordon at large and put our best foot forward. The event included a fry wall, tasting station, photobooth, life-size jenga in the courtyard and many more activities. This event also included tactics like email, signage and digital displays.

Creative Director: Sarah Lyons
Associate Creative Director, Art: Zoey Gay
Copywriter: Robert Gregory
Account Director: Allie Laudick
Account Executive: Anna Johnston
Strategy: Dylan Salisbury
Project Management: Laura Crow
Production Team: MKGT & Jonah Thompson