Zoey Gay

We partnered with McCain Foodservice Solutions to create the Chef-to-Chef video series—five chef-led films that showcase McCain’s innovation products through real culinary application. By replacing marketing language with chef-spoken descriptors and hands-on prep, the series proves texture, craft, and versatility operators can see and believe. Designed for web, social, and short-form cutdowns, the content builds credibility and confidence at every touchpoint.

The goal was to move beyond traditional marketing language and prove culinary credibility. Research showed that while operators understood the idea of an “elevated” fry, they needed to see and hear what made it different. These films shift the focus from slogans to craft—showing thickness, texture, crisp beer-battered edges, and real kitchen performance—so the product reads as more than just another fry.

Creative Directory, Copy - Sarah Lyons
Associate Creative Director, Art - Zoey Gay
Director - Nathaniel Brav-McCabe
Senior Producer - Megan Letke
Photographer - Ryan Bringas
Executive Account Director - Allie Laudick
Account Director -Karin Pawlak